Writing for marketing communications - training courses
Learn to write your own high quality marketing collateral and presentations. I can provide one-to-one or group training, focusing on basic principles and techniques for copywriting.

The aim is not to make myself redundant as a professional copywriter. But where budgets are limited, you will have the in-house expertise to write inspiring and effective copy for ads, mailers, sales letters, presentations, emailers and more. You will also be able to make day-to-day updates to the copy on your website without incurring the cost of a professional writer. And you will learn how to optimise the copy on your site for search engines.

Save time and money. Stay in control of your marketing strategy. Increase motivation and job satisfaction by developing the personal skills and experience of your team.

How it works
A range of half-day training modules is available. Each module can be studied individually or combined with others to create a more extensive course. Training can take place at your offices or at a convenient local meeting facility.

Copywriting training modules available...

Fundamentals of Copywriting
A general introduction to the art of copywriting for marketing communications. Topics covered include:
What is copywriting?
Know your audience
Writing for different media
The single-minded proposition
Headlines and subheads: catching the reader's attention and imagination
Body copy: techniques and styles
The call to action: getting a response

Writing Better Sales Letters and Presentations
A sales letter or presentation is often the first (and sometimes the only) opportunity to 'set out your stall' for potential customers. In addition, many larger companies rely on presentations for internal communications. This module teaches letter and presentation writing skills, helping learners to get key messages across effectively in a professional manner.

Writing for Websites (including Search Engine Optimisation)
Websites have become the hub of marketing activity for most companies and replaced the traditional corporate brochure, particularly for SMEs. What a site says is just as important as how it looks, yet many companies do not pay as much attention to copywriting as they do to design. This module covers basic techniques for writing website traffic pages, landing pages, blogs, FAQs and more. It also deals with how to search-engine-optimise your site, while still making copy flow naturally and avoiding getting caught in spam filters.

Writing Better Press Releases and Advertising Features
Good PR can be a powerful weapon in the marketeer's armoury, achieving high profile coverage at low cost. However, there's an art to writing press releases and editorial to 'soft sell' a product or service convincingly, and many submissions are ineffective. This module covers everything from writing attention-grabbing headlines to creating a story and making sure it's newsworthy.

Writing for Advertising
Ads are usually expensive, so the copy has to do its job. In this module learners will find out how to create eye-catching concept headlines, write succinct, effective body copy and devise strong calls to action.

Writing for Direct Mail
Whether it's online or offline, direct marketing succeeds or fails on the persuasiveness of its copy. This module provides an overview of well-established and proven techniques for writing letters, mailers, e-shots, SMS and viral marketing.

For more information on any of these writing training courses call 07811 117091 or email