Chris Steward copywriter

Chris Steward

Copywriter

A few work examples...

Online

BT

www.btwholesale.com

Project: core brand website
Target audience: communications resellers
Brief: refresh, rewrite and expand all product and proposition copy


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Grosvenor

www.trumpingtonmeadows.com

Project: Trumpington Meadows website
Target audience: potential house builders and buyers
Brief: lifestyle and location copy to promote a new housing and community development near Cambridge

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Ensors Accountants

www.ensors.co.uk

Project: core brand website
Target audience: potential customers
Brief: write new website content including home page, services and staff biographies

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Royal Hospital School

www.royalhospitalschool.org

Project: core brand website
Target audience: parents and pupils, current and potential
Brief: write and edit all copy, including content relating to school facilities, curriculum and culture

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Guoman Hotels

Project: Guoman brand winter sale website offer
Target audience: potential guests
Brief: concept work and copywriting for online winter sale campaign

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Sanctuary Health

www.sanctuaryhealth.com

Project: blog
Target audience: doctors, nurses and allied health professionals
Brief: write weekly blog posts on healthcare topics (workforce issues, personal development etc)

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Thistle Hotels

www.thistle.com

Project: Thistle Bloomsbury Park hotel website
Target audience: potential leisure and business guests
Brief: write new copy and edit/craft existing copy for hotel website, incorporating specified SEO terms

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SWITLIK Comfort Technology

www.switlikcomforttech.com

Project: SWITLIK Sleep System website
Target audience: potential customers
Brief: write copy for website promoting revolutionary new mattress with fingertip firmness control

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Bradleys Metal Finishers

www.bradleysmetalfinishers.com

Project: website
Target audience: fabricators, architects and designers, developers, manufacturers
Brief: write copy for website promoting metal finishing services

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Print

Amba Hotels

Project: Amba Hotel Charing Cross brochure
Target audience: leisure and corporate guests
Brief: write copy for a 12pp brochure promoting one of London's most historic hotels for stays and events

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PDSA

Project: Free Will pack
Target audience: current and potential supporters
Brief: write copy for a direct mail pack promoting PDSA's free will writing service

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Guoman Hotels

Project: Great British Food in-hotel poster
Target audience: guests and visitors
Brief: write copy to promote The Cumberland Hotel's British food festival

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Suffolk GP Federation

Project: corporate brochure
Target audience: GPs
Brief: write copy to introduce Suffolk GP Fed and promote its personal development programmes for GPs

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Greater Anglia

Project: seasonal door drop
Target audience: potential rail travellers
Brief: write copy for eight-page leaflet to promote the attractions of travelling to London by train

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Crest Nicholson

Project: Finberry sales brochure
Target audience: potential homebuyers
Brief: lifestyle and location copy to promote a new housing and community development in Ashford, Kent

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BFREPA

Project: ad campaign
Target audience: free range egg producers
Brief: ad campaign to promote the British Free Range Egg Producers Association annual conference

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Social Work News

Project: feature writing
Target audience: social workers and other social care professionals
Brief: write regular features, including Work Life profile (interview senior social worker and write up Q&A)

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Countryside Properties

Project: Greenwich Millennium Village brochure
Target audience: homebuyers
Brief: write copy for brochure, featuring The Plaza phase of London 'garden village' residential development

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And there's more...

This is just a small selection of projects I've worked on recently. Over many years as a copywriter, I've written a huge range of advertising and marketing collateral for major brands and SMEs that I can't really do justice to here. This includes radio, print and online ads, video scripts, websites, direct mail campaigns, e-shots, brochures, leaflets, display materials, training manuals, blogs, advertorials, annual reports and newsletters.