Online
BT
Project: core brand website
Target audience: communications resellers
Brief: refresh, rewrite and expand all product and
proposition copy
Grosvenor
Project: Trumpington Meadows website
Target audience: potential house builders and
buyers
Brief: lifestyle and location copy to promote
a new housing and community development near Cambridge
Ensors Accountants
Project: core brand website
Target audience: potential customers
Brief: write new website content including home
page, services and staff biographies
Royal Hospital School
Project: core brand website
Target audience: parents and pupils, current and
potential
Brief: write and edit all copy, including content
relating to school facilities, curriculum and culture
Guoman Hotels
Project:
Guoman
brand winter sale website offer
Target
audience: potential guests
Brief: concept work and copywriting for online
winter sale campaign
Sanctuary Health
Project: blog
Target audience: doctors, nurses and allied health
professionals
Brief: write weekly blog posts on healthcare
topics (workforce issues, personal development etc)
Thistle Hotels
Project: Thistle Bloomsbury Park hotel
website
Target audience: potential leisure and business
guests
Brief: write new copy and edit/craft existing copy
for hotel website, incorporating specified SEO terms
SWITLIK Comfort Technology
Project: SWITLIK Sleep System website
Target audience: potential customers
Brief: write copy for website promoting
revolutionary new mattress with fingertip firmness control
Bradleys Metal Finishers
www.bradleysmetalfinishers.com
Project: website
Target audience: fabricators, architects and
designers, developers, manufacturers
Brief: write copy for website promoting metal
finishing services
Amba Hotels
Project:
Amba
Hotel Charing Cross brochure
Target
audience: leisure and corporate guests
Brief: write copy for a 12pp brochure promoting
one of London's most historic hotels for stays and events
PDSA
Project:
Free
Will pack
Target audience: current and
potential supporters
Brief: write copy for a direct mail pack promoting
PDSA's free will writing service
Guoman Hotels
Project:
Great
British Food in-hotel poster
Target
audience: guests and visitors
Brief: write copy to promote The Cumberland
Hotel's British food festival
Suffolk GP Federation
Project:
corporate
brochure
Target audience: GPs
Brief: write copy to introduce Suffolk GP Fed and
promote its personal development programmes for GPs
Greater Anglia
Project:
seasonal
door drop
Target audience: potential
rail travellers
Brief: write copy for eight-page leaflet to
promote the attractions of travelling to London by train
Crest Nicholson
Project:
Finberry
sales brochure
Target audience:
potential homebuyers
Brief: lifestyle and location copy to promote
a new housing and community development in Ashford, Kent
BFREPA
Project:
ad
campaign
Target audience: free range
egg producers
Brief: ad campaign to promote the British
Free Range Egg Producers Association annual conference
Social Work News
Project: feature writing
Target audience: social workers and other
social care professionals
Brief: write regular features, including Work
Life profile (interview senior social worker and write up
Q&A)
Countryside Properties
Project: Greenwich Millennium
Village brochure
Target
audience: homebuyers
Brief: write
copy for brochure, featuring The Plaza phase of London 'garden
village' residential development
And there's more...
This is just a small selection of projects I've worked on recently. Over many years as a copywriter, I've written a huge range of advertising and marketing collateral for major brands and SMEs that I can't really do justice to here. This includes radio, print and online ads, video scripts, websites, direct mail campaigns, e-shots, brochures, leaflets, display materials, training manuals, blogs, advertorials, annual reports and newsletters.